Effective Date: January 1, 2026

At DGN Auto, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy outlines how we collect, use, and safeguard your data in compliance with Alberta’s Personal Information Protection Act (PIPA).

1. Information We Collect
We collect information necessary to provide you with automotive services, including:

* Contact Information: Name, address, phone number, and email.

* Transaction Details: Vehicle trade-in info, VIN, and purchase history.

* Financial Information: If you apply for financing, we collect credit information, employment history, and Social Insurance Numbers (SIN) as required by lenders.

* Identification: Driver’s license number (to verify identity and for test drives).

* Website Data: IP addresses and cookies via dgnauto.ca to improve user experience.

2. Why We Collect Your Information
We use your personal information to:

* Facilitate the purchase, sale, or trade-in of vehicles.

* Process financing applications through our lending partners.

* Register vehicles and fulfill provincial regulatory requirements.

* Send service reminders or promotional offers (only with your express consent).

* Improve our website and customer service.

3. Consent
By providing your information to DGN Auto, you consent to its collection and use for the purposes outlined above.

* Marketing: We will only send marketing emails if you have “opted-in.”

* Withdrawal: You may withdraw your consent at any time by contacting us, though this may limit our ability to provide certain services (like financing).

4. Disclosure to Third Parties
We do not sell your personal information. We only share data with:
* Financial Institutions: To secure automotive loans on your behalf.
* Service Providers: Website hosts, CRM providers, or marketing agencies acting on our behalf.
* Legal Authorities: When required by law (e.g., for vehicle registration or law enforcement requests).

5. Security and Retention
We protect your data using physical, electronic, and procedural safeguards appropriate to the sensitivity of the information. We retain your information only as long as necessary for business or legal purposes (typically 6–7 years for tax and vehicle sale records).

6. Accessing Your Information
You have the right to access the personal information we hold about you. If you believe any information is inaccurate, you may request a correction.

7. Contact Our Privacy Officer

If you have questions about this policy or how your data is handled, please contact:
Privacy Officer, DGN Auto
Calgary, AB

Email: info@dgnauto.com